Customer Voice Flywheel: From First Interview to Multi-Channel Proof

Customer voice assets fail when they are one-off projects. Treat them as an operational flywheel.

1 / Candidate sourcing & qualification

Build a simple scoring model: outcome strength, narrative uniqueness, brand fit, legal/compliance ease.

Combine structured question core + exploratory prompts. Capture metrics, workflow change, adoption curve, and quotable moments.

Stage gates: draft → factual accuracy review → legal/compliance → final design.

Track turnaround times; create a reusable claims reference pack.

From one interview produce: long-form case study, 2–3 testimonial snippets, quantified ROI summary, social cards, sales enablement one-pager.

Cadence: publish case study → internal enablement briefing → newsletter highlight → paid/social amplification → PR pitch (when newsworthy).

KPIs: influenced opportunities, sales cycle velocity when case used, content-assisted win rate, advocacy pipeline growth.

Next: Request a case study production package to jump-start your flywheel.