Customer Voice Flywheel: From First Interview to Multi-Channel Proof
A repeatable system for sourcing, producing, and atomising case studies and testimonials.
Life sciences PR insights
Explore stories and strategies shaping biotech and pharma communications.
Latest
Building an Evidence-Led Marketing Roadmap (Before You Spend on Tactics)
A 30‑day process to gather insight, prioritise opportunities, and design an AMEC-aligned measurement model before buying tools or launching campaigns.
Sales Enablement Assets That Actually Get Used (And How to Measure It)
Avoid content graveyards by co-designing assets with reps and instrumenting usage + impact.
Translating Complex Science into Campaigns Stakeholders Share
A framework for moving from raw technical data to narrative pillars and multi-format campaign assets.
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Choosing the right PR channels for biotech and medtech launches
How to prioritize earned, owned, and third‑party routes depending on your evidence, indication, and region.
Running PR with a distributed team: a cadence that actually works
A weekly cadence to keep PR, medical affairs, legal, and execs aligned—without endless meetings.
A modern PR strategy for life sciences: runway, milestones, and measurement
Plan PR around scientific and regulatory moments; measure quality placements and message pull‑through, not vanity metrics.
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