Running PR with a distributed team: a cadence that actually works

Distributed teams can ship disciplined PR if the rhythm is right. Use short, decision‑oriented check‑ins and a shared tracker to maintain momentum.

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1 / Monday: priorities and approvals

• Lock the week’s priorities and approvers
• Confirm milestone prep (assets, quotes, references)

Mid‑week: embargos and briefings

• Offer embargoed briefings for top targets
• Track outcomes and follow‑ups in one place

2 / Thursday: spokesperson prep

• Short rehearsal on message maps and risk responses
• Confirm media availability windows

3 / Friday: measure and iterate

• Review quality placements and message pull‑through
• Capture improvements in the tracker

Outcome: More velocity, fewer blockers, and better interviews without meeting sprawl.

Handy tools

• Weekly agenda template
• Briefing and outcome tracker