A modern PR strategy for life sciences: runway, milestones, and measurement

PR is a multiplier on scientific progress, not a substitute. Anchor your plan to evidence and regulatory milestones, then backfill with teachable moments that move your audience.

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1 / Align to milestones

Conferences, publications, approvals, pivotal enrollments—these drive interest. Build narratives and assets 4–6 weeks ahead; schedule embargoed briefings 48–72 hours prior.

Prep

• Press kit (factsheet, bios, Q&A, visuals, references)
• Spokespeople availability and media training

2 / Operate a press office

Maintain target lists, keep assets updated, and respond quickly to inbound. Log every briefing, outcome, and follow‑up.

3 / Measure what matters

Track quality placements, message pull‑through, KOL mentions, and inbound pipeline signals. Use coverage as leading indicators, not end goals.

Result: Clear narratives, faster approvals, better interviews, and stronger outcomes for patients and stakeholders.

Handy tools

• Editorial/briefing tracker
• Asset hosting in your newsroom
• Coverage quality scoring templates